J.R. Ridinger, Founder, Chairman, and Chief Executive Officer of Market America, was born in New Jersey and created his flagship company in 1992. While he has overseen the rapid growth of Market America, particularly so with the ever increasing capabilities of the internet, he is also the head of Shop.com. Under his watch, Market America has expanded into an international company, operating in nine countries across the globe and bringing in close to $1 billion in sales annually.
Since Mr. Ridinger’s initial foray into the business world, he has held true to a people-first approach that has permeated his business model and shifted the way that people across the world shop. Always the forward thinker, Mr. Ridinger foresaw the capabilities of the personal computer very early in the life of the computer age, tracing his plans back to 1984. During the early 80’s, computers were used mostly by very large companies, and even then, they were used to perform simple tasks that would pale in comparison to the duties we assign to computers today. It was during this time that Mr. Ridinger proclaimed that eventually, people would use computers to access nearly every avenue of their lives, utilizing their collective buying power, via the internet, to dictate the manner in which the consumer market flows. The Market America CEO’s ability to see market trends well into the future has allowed Market America and Shop.com rise comfortably into the stratosphere, making a myriad of individual millionaires on the way.