Fabletics Approach To Success With Kate Hudson Onboard

Years ago, the only information we had to go by, relating to products and services, were advertisements administered directly from the same source that manufactured them, or, of course, word of mouth, which didn’t get too far without the help of the internet. Today, in the digital age, we can find an abundance of information about, basically anything, online. So, why wouldn’t people share their thoughts and opinions about products and services that they have had good or bad experiences with?

 

Consumers today are no longer moved by marketing ads that businesses and corporations spend a bundle on distributing to the public eye. Instead, most shoppers base their purchasing decision’s mainly on customer reviews, which they trust just as much as they would an acquaintance’s recommendation, according to studies. Studies also show that customer reviews, contributing to the decision making of final purchases, are rising more and more each year.

 

The makers of Fabletics, Don Ressler, and Adam Goldenberg, who are also the founders of the TechStyle, leveraged this concept to grow their business, which launched in 2013. The idea for Fabletics, came to the two partners, after realizing that there really wasn’t much variety or stylish work-out gear for women, at a fair price. Because they needed a partner, they brought Kate Hudson on board. Why did they choose Kate Hudson? According to Gregg Throgmartin, the president of Fabletics, “She’s approachable, doesn’t take herself too seriously, and has a very active lifestyle”.

 

These guys really know how to pick em. From the very start, Kate was heavily involved and right on top of every aspect of the business, working diligently with designers to produce fresh-new styles, going over budgets and marketing plans, executing strategies to coincide with each of the relevant social media platforms, while also being attentive to the sales of clothing and more.

 

Although, Fabletics had some setbacks at first (like many businesses often do), the team stood committed to providing quality customer service, and took a data-driven approach to find, and produce what the customer desires, as well as, responded to thousands of their reviews. Another thing that was in their favor is, they were fortunate to be able to share resources from their parent company, TechStyle. And, by 2014 they had already experienced growth in the triple digits.

 

Now, Fabletics has dozens of stores all over, over $235 million in revenue, a whopping one million customers and still growing! Kudos to Kate Hudson for not only being a great actress, but also a successful businesswoman as well. By the way, Kate claims that she will continue to juggle both professions, and states she is proud of her success in business but being an artist is where her heart is at.

 

Want to find out which Fabletics gear suits you best? Click here to take the Lifestyle Quiz now!

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How Fabletics Turned Reverse Showrooming Into Success

Isn’t Fabletics the brand appropriating gym-approved casuals as modern women identify with smarter fashion at a fair price. For a relatively young enterprise, it’s certainly booming. It’s even challenging eCommerce heavyweight, Amazon, for fashion retail space. Amazon influences an impressive 20 percent of the online fashion industry. While the average eCommerce retailer wouldn’t venture into peril waters having weighed the risks. It’s quite evident, Fabletics isn’t an ordinary rival contending for top retail space in activewear fashion.

 

Its trendsetting subscription mechanic employs an intelligent strategy to keep consumers engaged. With exclusive styles realizing shoppers’ deepest fashion desires, reachability, and membership, shopping couldn’t be any less uncomplicated. Fabletics is exploiting the avenues of gamification elements, uniqueness in design, last-mile service, brand awareness and personalized shopping to sway every interaction. When Fabletics launched, it focused on creating a space that directly catered to an online market. With demands for concierge-style fashion shopping service reaching peaks, it’s been inspired to acquire physical store space. It’s already opened retail outlets citywide with locations in California, Illinois, Hawaii, and Florida while developing a global brand footprint. This emerging eCommerce fashion retailer sustained a quarter million growth rate for three consecutive years following inception.

 

Its subscription model thrives on personalized shopping and fair pricing for trending designer fashion. It’s adapted reverse showrooming and refined it in ways unimaginable. With this, Fabletics is making real connections as it interprets consumer behavior and reacts to feedback. A recent survey concluded that an estimated 30-50 percent of shoppers entering stores are already subscribed and another 25 percent eventually become members. As styles on showcase are selected based on shoppers’ shopping cart history and other in-store events, re-engaging them requires minimal effort. While online data contributes to the synergy of charting personalized shopping, not having the right inspiration could ruin the brand journey altogether.

 

For the perfect journey, Fabletics analyzes every aspect of retail analytics from live sales activity, social media impression, consumer preference, changing fashion trends, style interests to in-store heat mapping. In turn, this elevates consumer satisfaction. Furthermore, it conducts a routine survey to keep on top of market shifts. As an evolving brand, it’s excited about exploring new territories. Additionally, it has a particular interest in recognizing culture, people and creating avenues to amplify its reachability. Yearly, it records a growth rate of over 35 percent.

 

The group’s co-founder, Kate Hudson, manages to keep this athleisure brand relevant with her five-series marketing strategy. Hudson explained that her mom, film industry icon and the mastermind behind the philanthropy project “Mindup”, Goldie Hawn, was her inspiration. This TechStyle brand drives results by offering innovative membership, implementing smart distribution and convenient purchase options. It’s revolutionizing showrooming offline and online to engage every audience. Every month, Fabletics welcomes 1.2 million new subscribers across eight countries with its half price offering.

 

Kate threw in all sizes to inspire every woman, not allowing class and size to become barriers. In business, it’s crucial to identify and capitalize on all marketing opportunities. She’s big on faith too, adding that taking a risk in business can pay off if one explores the right approach. Staying relevant in today’s fickle activewear fashion industry requires creative marketing and design, tracking sales patterns and exploiting data science analysis. What’s more, Fabletics Lifestyle Quiz predicts matches to help members find the perfect outfit.